Why else would you be able to buy make-up for pre-teens at Boots? Former glamour model Jayne and daughter Sasha attend beauty pageants all over the world It wasn't an altogether beautiful experience. They take it so seriously, which can only be good for someone like Sasha. 'We went to this huge shop where there was every colour and style you could imagine.
' Just over a year ago, there was fuss galore when Jayne entered Sasha (then ten) in the junior Miss British Isles competition - Britain's first adult-style beauty pageant for children.
When I ask whether this latest pageant business is just about her trying to realise her own thwarted ambitions through her daughter, she is offended - but only because the question assumes her career is over, which she denies. 'People go on about the paedophile thing, but they've got that one wrong. If anything, it's the fresh-faced younger ones they want. There are plenty of 11-year-old girls on beaches in bikinis. We might hope for a reverse teenage rebellion - one in which she dyes her hair mousey brown and professes a desire to study political science at university - but it's unlikely.
If people have a problem with it, I'd say it is 'Besides, as I keep saying, this is what Sasha wants.' And what Sasha wants, Sasha clearly gets. Ask Sasha how she sees herself and she replies: 'Blonde, pretty, dumb - I don't need brains.' Her mum laughs her head off at this, proud that the child is so like her.
Her response to the pageant pictures of Sasha - looking shocking with deep red lips and heavily smoked eyes - probably says more about her than her daughter.
'The pictures are amazing, and Sasha is such a lucky girl to have them. Jordan is her idol and I fully support her in that.
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'We've been told she could have a really good future in American pageants, but anything is possible - film, adverts, mainstream modelling.
She set up a limo hire business, and tried to get a foothold in the reality TV world, appearing on Wife Swap. I'm not past it yet.' She maintains it has always been Sasha who has driven her own 'career' forward. It is Jayne herself who says that her daughter looks 'about 18' when she has full make-up on. Any good mum would do the same.' After our interview, Jayne will be taking Sasha to cheerleading classes, in a further bid to realise that all-American dream.
Then she turned her attentions to Sasha - getting her in front of the cameras became paramount. Even as a baby she was a 'total poser', playing up for the cameras and basking in the attention. I'm just helping her do what she wants, like any good parent would. 'But, even without make-up, she looks about 13 or 14, certainly older than her age.' She thinks this is a good thing and brushes off questions about unwelcome male attention. She makes Sasha practise her cheerleading wherever she goes - even pushing her into the middle of the floor in restaurants. 'You have to be out there, being noticed, even at a bus stop. ' What will become of the child, who turns just 12 in two weeks?
' Is it a coincidence that Jayne would have been working as a promotional model when Jordan came along and changed all the rules about how restrictive such a career can be.
She boasts she has met the pneumatic queen of the glamour world, and was even photographed with her. As she watched Jordan achieve extraordinary mainstream success, Jayne tried to forge her own path in the new world, where everything crass and ostentatious was celebrated rather than shunned. I just want the best for her.' Yet can 'the best' really involve holding her hand as she steps into a terrifyingly sexualised world? I'm just helping my daughter make something of her life.